Tag: DataDrivenMarketing
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Personalisation and Customer Journeys: Tailoring Marketing Strategies for Individual Customers through Data and AI
In the dynamically evolving landscape of modern marketing, the concept of personalisation has emerged as a cornerstone in enhancing customer journeys. The interplay of data analytics and Artificial Intelligence (AI) has revolutionised the way businesses interact with their customers, offering tailored experiences that resonate on a personal level. This article delves into the nuances of…